Product and brand endorsements

Sachin Tendulkar endorses the following products:

Pepsi: 1992–Present 

Canon: 2006–2009

Airtel: 2004–2006

Nazara Technologies: 2005–2008. License for Mobile Content development based on Sachin.

Reliance Communications sub-licensed brand 'Sachin Tendulkar' to update the user of the latest 2007 Cricket 

World Cup scores and news in Sachin's voice. Hutch – ICC's prime communication sponsor protested calling Reliance's plan as 'ambush marketing', a charge that Reliance Communication denies.

Britannia: 2001–2007

HomeTrade: 2001–2002

Sunfeast: 2007–2013/14[111]

National Egg Coordination Committee (NECC): 2003–2005

Boost: 1990–Present

Action Shoes: 1995–2000[114]

Adidas: 2000–2010

Fiat Palio: 2001 to 2003

Reynolds: 2007–Present

TVS: 2002–2005

ESPN Star Sports: 2002–Present

G-Hanz: 2005–2007

Sanyo BPL: 2007–Present

AIDS Awareness Campaign: 2005

Colgate-Palmolive

Philips

MRF

VISA

Aviva

Royal Bank of Scotland Group