Business interests

Business interests

Tendulkar's immense popularity has led him to numerous profitable business dealings in the past. He currently has the most sponsorships out of all players in world cricket. Sachin Tendulkar was an early pioneer in India on cricket business dealings when he signed a then record sports management deal with Worldtel in 1995, the value of the deal being 30 crore rupees over five years.  His next contract with WorldTel in 2001 was valued at 80 crores over five years.  In 2006, he signed a contract with Saatchi and Saatchi's ICONIX values at 180 crores over three years.  He is the highest earning cricketer in the world.
Making use of his popularity, Tendulkar has opened two restaurants: 'Tendulkar's'  (Colaba, Mumbai) and 'Sachin's'  (Mulund, Mumbai). Sachin owns these restaurants in partnership with Sanjay Narang of Mars Restaurants. He has also got a new restaurant in Bangalore called Sachin's.
In 2007, Tendulkar also announced a JV with the Future Group and Manipal Group to launch healthcare and sports fitness products under the brand name 'S Drive and Sach'.  A series of comic books by Virgin Comics is also due to be published featuring him as a superhero.